Astăzi, vorbim despre suveniruri românești, acele obiecte pe care le faci drept cadou prietenilor, familiei sau le așezi frumos în vitrină cu o poveste de rigoare.
Este drept că în România, mai întâi trebuie să ai norocul să găsești un magazin de suveniruri. În București magazinele de suveniruri sunt destul de bine ascunse, deci un turist trebuie să fie informat dinainte ca să le găsească. În schimb, dacă ajungi în Capitală cu avionul sau pleci în vizită la prieteni, la rude ai o mare șansă și chiar una frumoasă. În toate aeroporturile din țară există magazinul Art &Craft.
Ultima statistică privind străinii care ne vizitează țara, arată că anual vin 1.700.000 de străini, iar la plecare iau cu ei şi un suvenir. Turiștii străini care stau 2-3 zile în România alocă pentru suveniruri în medie 10 euro. Cu cât vacanța este mai lungă, cu atât și bugetul este mai mare, urcă de la 50 la 100 de euro. Vânzările de suveniruri însumează anual în România un milion de euro. O sumă infimă dacă ne uităm la ţările europene vestice.
De exemplu, Franţa vinde orice fel de obiecte cu însemnul Turnul Eiffel. Olanda se identifică cu pantofii de lemn şi lalelele imprimate pe suveniruri, Germania cu berea, iar Spania mizează pe castaniete şi sangria. În toate aceste ţări interesul turiştilor pentru suveniruri pare să nu aibă limită. Vânzările anuale sunt între 50 şi 150 de milioane de euro.
Despre Art&Craft Design vă pot spune că este cea mai mare firmă de producție de cadouri de destinație din România, cu magazine în galeriile comerciale ale aeroporturilor din țară. Art&Craft Design se adresează unui public larg ce cuprinde turiștii care tranzitează aeroporturile din România, colecționarilor de obiecte tradiționale românești sau, pur și simplu, celor care vor să ofere un cadou original, inedit: de la obiecte de artizanat, piese tradiționale, tricouri inscripționate sau fel de fel de bunătăți: dulciuri, vinuri românești sau brânzeturi.
La rândul lor, specialiștii din turism susțin că România atrage două categorii de turiști total opuse. În principal sunt turiștii seniori, trecuți de 50-55 de ani, care vin prin intermediul agențiilor de turism și care efectuează circuite tematice, culturale în Transilvania, Maramureș, Bucovina. Majoritatea circuitelor pornesc din București.
Majoritatea vin din Europa occidentală, în special din țările cu limbi germanice – din Germania, Austria – vin turiști din Franta, Italia, Spania, Marea Britanie, din Statele Unite și din Japonia, care manifestă un interes pentru zonele rurale și în care s-au conservat tradițiile, precum Maramureș și Bucovina. Mai avem si categoria de turiști tineri și foarte tineri, care vin pe cont propriu. Vin pentru turism de aventură, pentru escalada, mountain bike, rafting.
Astfel, dacă sunteți turist sau vreți să faceți un cadou mai special, puteți opta pentru unul dintre obiectele oferite de magazinul tradițional Art and Craft. Echipa Art&Craft certifică autenticitatea produsului și deopotrivă unicitatea acestuia, în baza unei selecții atent realizate de către personalul calificat în domeniu.
Nu spun asta pentru că sunt partenerii mei, ci pentru că într-adevăr au cele mai bune și frumoase produse, în special suveniruri românești, că despre ele am dorit să vă povestesc astăzi. Sunt atât de multe obiecte pe care aș vrea să vi le arăt, dar mai bine vă las pe voi să le descoperiți pe site-ul magazinului online.
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